2018 Report: The State of B2B Distribution and E-commerce

How the B2B distribution model is evolving across industries given disruptive forces.

I n an article published in Digitalist Magazine, Brian Beck begins, “2018 is the year to deploy B2B e-commerce before it’s too late.” Not surprisingly, Beck leads the e-commerce and omnichannel strategy group for Guidance, an ecommerce technology solutions provider.
The problem with such a statement is that “B2B” describes a massive universe of companies from different industries, regions and company sizes; what’s more, each one struggles with different levels of technology maturity, regulation, capitalization levels, group purchasing and distributor contract terms, and business goals.
This report aims to present first a high-level look at how B2B companies use distributors to reach and sell to customers — and how this model is evolving across most industries given disruptive forces.
Download your copy to get full access to insights that will help your company or organization begin to ask the right questions about e-commerce.

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