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5 Simple Reasons B2B Marketers Should Embrace Social Ads

by | Jan 26, 2018

Think social media ads are just for B2C? Not true. Social ads are a powerful part of B2B digital marketing strategy.
Today, more business-to-business companies embrace social media. Top platforms they use to market their business are: Facebook 89%, LinkedIn 81% and Twitter 75%. (Source)
So why are social media ads a good choice for B2B? Here are 5 reasons.

1. Reach the Right People

Social media channels offer advanced targeting. This makes it easy to reach people most likely to buy your product or service. LinkedIn has the best targeting options for B2B businesses and professionals. However, channels like Facebook and Twitter offer great targeting options too.
Social media marketing is quick and easy to test. Simply start with a small, highly targeted audience. Not enough clicks? No problem. You can always expand the audience until you get the ideal clicks and conversions.

2. Use Existing Creative

You can make the most of your creative assets with social ads. Unlike print or online display, there’s no need to size and resize ads for different channels. Creative can be reused. You target different audiences with the same creative in a single campaign.

3. Save Money

Social media ads are not only super easy, they’re affordable. You pay only for the people who click on your ad. The key is to start small. With a highly targeted audience, you may get only five clicks a day with three conversions. That’s okay. You’ll spend way less than 100 clicks a day with 3 conversions from targeting a broad audience.
Social advertising also makes it simple to pause and scale, or adjust bids and timing. This is extra important for B2B businesses with limited budgets. Social advertising provides budget flexibility you won’t see on other print and digital marketing channels.

4. Capture Leads

Lead generation is key to business growth. Especially for B2B businesses. At AMG, we have B2B clients actively advertising on Facebook. They typically receive multiple leads a day. Because of the narrow targeting, the leads are highly interested prospects.
We’ve found that B2B social ad campaigns usually outperform other digital marketing. With our clients, social ads usually get more than 2x the engagement as similar online display ads on publisher sites. Best of all? They cost less.

5. Trust the Source

There’s growing concern over fraud in digital advertising. “Spoofing” tricks ad buyers into paying for ad space they’re not getting. It’s affecting major media and publisher sites.
Digital experts run social media platforms. They constantly improve site security and advertiser usability. This protects privacy and eliminates fake bot traffic. That way, you can feel confident that the ads you purchase are real.
So there you have it. 5 reasons social ads make sense in B2B digital marketing strategy. When you’re ready to capture leads with social ads, contact us. We’re always here to help.

Patty Parobek

Patty Parobek, Director of Integrated Strategy

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