Smart Social: Should Businesses Fully Rely On AI For Social Marketing?

Customers’ expectations are shifting. They will no longer settle for “canned” replies when they reach out to brands on social media. In fact, 52% of consumers indicated that they will toss a brand if the received communication is impersonal.

Source: Smart Social: Should Businesses Fully Rely On AI For Social Marketing?
 
No, the robots are not taking over. And if you’re not – at a very minimum – talking about how AI can make you a better marketer, you’re going to get left behind. This is a very short, but very good read. Personally, I think AI-powered applications will help shift the marketing mindset from reactive to proactive, increase a marketer’s ability to react to change in real time and eliminate or at least minimize the need for drawn-out strategy engagements.