by Kip Botirius | Aug 8, 2018
4 Reasons Your B2B Marketing Plan is Missing Its Sales Targets (and How to Fix It) “It’s the second half of the year already. Has your marketing team hit all your sales goals so far? If the answer is “no,” don’t worry, you’re not the only business facing this common...
by Kip Botirius | Aug 8, 2018
3 Steps to Rebound from a Failing 2018 B2B Marketing Plan “Disappointed with 2018 sales results so far? I guarantee you’re not alone. Missing the sales mark is a growing issue for B2B companies. In fact, 90% of today’s businesses don’t accomplish their business...
by Kip Botirius | Apr 12, 2018
Customers’ expectations are shifting. They will no longer settle for “canned” replies when they reach out to brands on social media. In fact, 52% of consumers indicated that they will toss a brand if the received communication is impersonal. Source: Smart Social:...
