by pattyp | Mar 11, 2019 | Funnel Conversion Optimization
B2B Website Redesigns and Voice Search: What You Need to Know Originally published in Adotas “More than ever before, customers are doing the work salespeople once did. They search, they seek information — they research on their own. Too often, companies make their...
by pattyp | Feb 20, 2019 | Company Updates
The Evolution of Search: 3 Things to Know in 2019 Originally published by Chief Marketer “Search was once a relatively simple tool, but it has become a trusted friend with endless answers, both to consumers and B2B buyers. With 90 percent of executives already...
by pattyp | Apr 5, 2018 | Company Updates
5 BIG Reasons To Kill Your Programmatic Display Plans 1) Only 5 out of 10,000 People Will Click Your Programmatic Display Ad According to a January 2018 study from SmartInsights, display ad click-through-rate (CTR) is just 0.05% across all ad formats and placements....
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