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For Arla Protein, the group focused on providing products which appealed to consumers in a “performance mindset” such as the Arla Protein Pouch and new yogurt flavours such as mango, kale and lime.

Investment and expansion of Arla’s sales channels is also helping drive the group’s growth in the UK. This carried through into its foodservice division which was rebranded as Arla Pro during 2017 and saw revenue growth of 22%.

Source: Branded Products Drive Growth At Arla Foods

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