Lean Cuisine Logo

Agile Design Process Efficiently Extends Packaging Creative

POS and Internal Communications Materials for Lean Cuisine

The Challenge

Reboot Brand

Growing perception that frozen foods are highly processed and less nutritious

Promote Trial

Communications didn’t appeal to audience’s desire for “real food”

Build Advocacy

Internal stakeholders were not aware of the positive brand changes

The Solution

Used agile design to efficiently convert final packaging design into print materials that showcase consumer-valued claims, ingredient sourcing and recipe inspiration.

Captured attention and interest at the point of sale with materials that leveraged the packaging design to showcase appetite appeal and the clean label

Developed internal communication materials to educate key internal stakeholders about the benefits of the new “Kitchen Cupboard” brand positioning

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Agile Design Process Efficiently Extends Packaging Creative

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