Generating Quality B2B Leads using Facebook Advertising

Case Study: Targeting Decision Makers and Driving B2B Leads for a Food and Beverage Company


Decrease in Cost Per Lead


Increase in Lead Generation

The Challenge

Reduce Cost per Lead

Lead generation from traditional publication media was becoming cost prohibitive

Increase Overall Leads

Repeating prior lead generation tactics had diminished results

The Solution

Tested targeting methods and segments to determine the best audiences, while developing messaging to address industry-specific pain points

Implemented an in-platform solution to minimize lead capture fall-off by reducing the time required to complete the form

Used an agile marketing approach to refine targeting, content and spend mid-campaign to maximize the number of leads captured

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Generating Quality B2B Leads Using Facebook Advertising

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