Generating Quality B2B Leads using Facebook Advertising
Case Study: Targeting Decision Makers and Driving B2B Leads for a Food and Beverage Company
%
Decrease in Cost Per Lead
%
Increase in Lead Generation
The Challenge
Reduce Cost per Lead
Lead generation from traditional publication media was becoming cost prohibitive
Increase Overall Leads
Repeating prior lead generation tactics had diminished results
The Solution
Tested targeting methods and segments to determine the best audiences, while developing messaging to address industry-specific pain points
Implemented an in-platform solution to minimize lead capture fall-off by reducing the time required to complete the form
Used an agile marketing approach to refine targeting, content and spend mid-campaign to maximize the number of leads captured
Download a PDF of Our Case Study:
Generating Quality B2B Leads Using Facebook Advertising
Work With Us
Our high client retention rate speaks for itself. From our very first interaction, we work hard to earn your trust and build a relationship backed by many success stories. Contact us to get started.
