Go-To-Market Social Strategy for New Airheads White Mystery Freezer Bars

Engaging Consumers with Social Media Marketing to Build Awareness and Advocacy

people reached

combined sweepstakes entries, clicks, video views, likes and comments

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The Challenge

Generate Awareness

Licensed product wasn’t affiliated with the popular candy and had zero social media presence

Increase Website Traffic

Low online visibility due to limited SEO (search engine optimization) and SEM (search engine marketing)

Gain Advocates

Low ranking in search results hindered online research and in-store consideration

The Solution

Launched and promoted the new Airheads Freezer Bars Facebook page to build a social community

Created and boosted sweepstakes-related posts to drive awareness, engagement and trial

Responded to comments, increasing engagement, customer loyalty and advocacy

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Engaging Consumers with Social Media Marketing to Build Awareness and Advocacy

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