Extending Geographic and Target Audience Reach with Social Media Marketing
Lead a National Rollout of Otter Pops Brand of Freezer Bars
million people reached
%
above goal for sweepstakes entries
%
combined increase in Facebook, Instagram and Twitter followers
The Challenge
Increase National Awareness
Regional brand was well-known only on the West Coast
Extend Reach to Millennial and Gen Y Audiences
Target audience included only Gen X and Boomers
Create a Positive Experience
First exposure to the brand for many of the targets
The Solution
Developed a social media marketing campaign, the #OtterPopVibe photo contest, to connect with target audiences who have an affinity for sharing photos
Created, sponsored and responded to comments on posts shared on the social media platforms favored by target audiences to increase reach, awareness, engagement, loyalty and advocacy
Developed a paid search campaign to increase reach and awareness as well as drive people to Facebook, Instagram and Twitter to engage with the brand and enter the sweepstakes
Download a PDF of Our Case Study:
Extending Geographic and Target Audience Reach with Social Media Marketing
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