Otter Pops Logo

Extending Geographic and Target Audience Reach with Social Media Marketing

Lead a National Rollout of Otter Pops Brand of Freezer Bars

million people reached

%

above goal for sweepstakes entries

%

combined increase in Facebook, Instagram and Twitter followers

The Challenge

Increase National Awareness

Regional brand was well-known only on the West Coast

Extend Reach to Millennial and Gen Y Audiences

Target audience included only Gen X and Boomers

Create a Positive Experience

First exposure to the brand for many of the targets

The Solution

Developed a social media marketing campaign,  the #OtterPopVibe photo contest, to connect with target audiences who have an affinity for sharing photos

Created, sponsored and responded to comments on posts shared on the social media platforms favored by target audiences to increase reach, awareness, engagement, loyalty and advocacy

Developed a paid search campaign to increase reach and awareness as well as drive people to Facebook, Instagram and Twitter to engage with the brand and enter the sweepstakes

Download a PDF of Our Case Study:

Extending Geographic and Target Audience Reach with Social Media Marketing

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