Trade Show Marketing Leads Increase From Strong Brand Visibility
Case Study: B2B Trade Show Experience for NESCAFÉ
qualified leads
sales pending
The Challenge
Increase Awareness
Previous collateral and trade show materials didn’t showcase the benefits of NESCAFÉ coffee
Generate Leads
Previous experience didn’t give prospects a reason to believe NESCAFÉ delivers complete coffee solutions
The Solution
Developed a trade show experience that highlighted all of the coffee machines available through NESCAFÉ
Positioned NESCAFÉ as a brand that offers complete coffee solutions to enable foodservice operators to meet consumer demand
Demonstrated that NESCAFÉ is a high-quality product and provides a valuable experience to consumers and operators
Download a PDF of Our Case Study:
Trade Show Marketing Leads Increase From Strong Brand Visibility
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