by Patty Parobek | Mar 11, 2019
B2B Website Redesigns and Voice Search: What You Need to Know Originally published in Adotas “More than ever before, customers are doing the work salespeople once did. They search, they seek information — they research on their own. Too often, companies make their...
by Kip Botirius | Aug 8, 2018
4 Reasons Your B2B Marketing Plan is Missing Its Sales Targets (and How to Fix It) “It’s the second half of the year already. Has your marketing team hit all your sales goals so far? If the answer is “no,” don’t worry, you’re not the only business facing this common...
by Kip Botirius | Aug 8, 2018
3 Steps to Rebound from a Failing 2018 B2B Marketing Plan “Disappointed with 2018 sales results so far? I guarantee you’re not alone. Missing the sales mark is a growing issue for B2B companies. In fact, 90% of today’s businesses don’t accomplish their business...
