How to Close Sales Faster by Combining Data & Machine Learning
Learn how local Cleveland companies and B2B manufacturing leaders are accelerating their sales cycles.
Attendees will be treated to complimentary drink tickets and heavy appetizers at from Forest City Brewery. An optional brew tasting will be available during the event.
84% of marketing organizations are implementing or expanding AI and Machine Learning in 2018.
This event will detail tactics and provide examples of how B2B manufacturing, services and technology companies are shortening their sales cycles by marrying their sales and marketing data with machine learning and AI.
- Data building blocks: What and where are the right kinds of data to baseline sales and marketing effectiveness.
- Data alignment for results: How to capture, measure and grow visibility, engagement and sales. Examples of how clients align physical and digital tactics to more efficiently convert customers through aligned sales and marketing experiences.
- Data strategy: What is a data strategy and how to expand the types of data you collect to feed advanced machine learning applications.
- Machine learning and AI: How to apply data science to scaling sales and marketing results. Examples of how clients used website and voice-of-customer data to increase engagement and conversion.
RESERVE YOUR SEAT NOW
March 19, 2019, 4–6pm
Doors open at 4pm
Presentation at 4:30pm
Brew Tasting at 5:30pm
All registrants will be sent a recording of the event and summary decks from the presenters.
Tessa Burg, VP of UX & Technology Strategy, AMG
From startups to global corporations, Tessa’s done it all. She applies her vast UX and technology experience to develop marketing plans that convert leads to sales.
Cal is a data science thought leader in Northeast Ohio. Over the past five years, he has led teams to solve complex problems in organizations ranging from small business to fortune five hundred. He is the first data science graduate from Case Western Reserve University and has received national and international recognition for innovation in predictive modeling and entrepreneurship.
Patty Parobek, Director of Integrated Marketing Strategy, AMG
Patty develops effective marketing plans based on valuable user insights. She also uses a test-and-learn strategy to continually optimize marketing initiatives to achieve the best results.