HONEST. AUTHENTIC.

Expertise and credibility will show through the dialogue, technique, content. Can we control the tone to show authenticity/humanity, build trust in our culinary experts?

THE OPPOSITE: INFOMERCIAL CHEF

CONVERSATIONAL. INSIGHTFUL.

Can we create a natural environment with our experts delivering key insights that don’t feel scripted or salesy? Delivered via conversation and dialogue between 3 experts, our key content should gain an extra layer of authenticity—helpful in building rapport with a highly informed audience.

COMPARABLE: FIRESIDE CHAT
THE OPPOSITE: TALK SHOW COOKING DEMONSTRATION, STATIC COOKING DEMO

MODERN INSTRUCTIONAL.

Our content has to be valuable to an already highly-informed audience of culinary experts, restaurant operators and foodservice marketers. We’ll need to emphasize some of the more “useful-to-a-technical-audience” elements of the demonstration.

We should also emphasize an aesthetic that foodservice industry professionals and marketers are increasingly exposed to, and are coming to expect.

COMPARABLE: PRO-TIPS, ELEMENTS OF “CHOPPED” & “TOP CHEF”, HANDCRAFTED BY BON APPETIT
THE OPPOSITE: “TASTY” VIDEOS (IN TERMS OF TECHNICAL KNOWLEDGE GAINED)

Additional Reference

We’re hoping to hit 3 key formats of an engaging and valuable webinar:

  • Presentation by complementary Subject Matter Experts (with a host to facilitate conversation, bring in marketing insights & research)

  • Part Expert Panel / Part Fireside Chat—topics that are top-of-mind for Foodservice Operators of Multi-Unit Chains, providing valuable, authentic insight

  • Capabilities Demonstration—what you see here is one part of Nestle Professional’s Expert Menu Development service

The video component should be fun & entertaining, but needs to provide a foundation of insights that get elaborated via webinar slides and moderator comments/responses.

 

Rough cadence for webinar (totally flexible)

Video Segments

Our webinar platform allows video playback during a session, there are a few restrictions which led us to this format:

  • Cannot mute video and talk over—video plays and needs to be stopped or paused if the moderator wants to speak, show a slide, or poll the audience
  • 5 videos max per webinar

So we will likely break the content up into Segment → Recap & Summary Slide, Poll Question → Segment → Recap & Summary Slide, Poll Question

Fill out the entry form, and we’ll contact you with more information about the program.   

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