HONEST. AUTHENTIC.

Expertise and credibility will show through the dialogue, technique, content. Can we control the tone to show authenticity/humanity, build trust in our culinary experts?

THE OPPOSITE: INFOMERCIAL CHEF

CONVERSATIONAL. INSIGHTFUL.

Can we create a natural environment with our experts delivering key insights that don’t feel scripted or salesy? Delivered via conversation and dialogue between 3 experts, our key content should gain an extra layer of authenticity—helpful in building rapport with a highly informed audience.

COMPARABLE: FIRESIDE CHAT
THE OPPOSITE: TALK SHOW COOKING DEMONSTRATION, STATIC COOKING DEMO

MODERN INSTRUCTIONAL.

Our content has to be valuable to an already highly-informed audience of culinary experts, restaurant operators and foodservice marketers. We’ll need to emphasize some of the more “useful-to-a-technical-audience” elements of the demonstration.

We should also emphasize an aesthetic that foodservice industry professionals and marketers are increasingly exposed to, and are coming to expect.

COMPARABLE: PRO-TIPS, ELEMENTS OF “CHOPPED” & “TOP CHEF”, HANDCRAFTED BY BON APPETIT
THE OPPOSITE: “TASTY” VIDEOS (IN TERMS OF TECHNICAL KNOWLEDGE GAINED)

Additional Reference

We’re hoping to hit 3 key formats of an engaging and valuable webinar:
  • Presentation by complementary Subject Matter Experts (with a host to facilitate conversation, bring in marketing insights & research)

  • Part Expert Panel / Part Fireside Chat—topics that are top-of-mind for Foodservice Operators of Multi-Unit Chains, providing valuable, authentic insight

  • Capabilities Demonstration—what you see here is one part of Nestle Professional’s Expert Menu Development service

The video component should be fun & entertaining, but needs to provide a foundation of insights that get elaborated via webinar slides and moderator comments/responses.

 

Rough cadence for webinar (totally flexible)

Video Segments

Our webinar platform allows video playback during a session, there are a few restrictions which led us to this format:

  • Cannot mute video and talk over—video plays and needs to be stopped or paused if the moderator wants to speak, show a slide, or poll the audience
  • 5 videos max per webinar

So we will likely break the content up into Segment → Recap & Summary Slide, Poll Question → Segment → Recap & Summary Slide, Poll Question

Fill out the entry form, and we’ll contact you with more information about the program.   

Thank you! We’ve received your request and will contact you shortly with more information.