AMG is a pipeline marketing agency
What is Pipeline Marketing?
Pipeline Marketing is primarily a B2B strategy. It synchs your marketing with your sales pipeline. You capture information only from prospects most likely to become customers. Your prospects are then treated to relevant buyer experiences. They drive your prospects through the sales pipeline faster, accelerating the time it takes to close your sales.
Testing, Analyses, Optimization
Consistent measurement and reporting enable benchmarking. It’s also used to optimize creative and targeting strategies.
The longer a holistic pipeline strategy is implemented, the better it performs and the faster new channels reach high-performance levels.
Effects of Pipeline Optimization
First, we increase the raw number of potential leads by expanding relevant awareness across both digital and traditional channels. Lead capture points are reviewed and streamlined to allow faster, easier adoption and pass-through by potential customers. Informative nurture campaigns are tested and refined to increase the velocity of leads through the pipeline and to increase the pipeline’s overall conversion rate. Customer-targeted campaigns are then created to drive repeat purchases and to start turning customers into brand advocates.
AMG Pipeline Marketing Case Studies
You can quickly win valuable customers in just 90 days with a full-funnel approach to marketing. Learn how our conversion program works, plus get your very own plan.
Jumpstart Sales in Just 90 Days
Executable Tips to get Sales Back on Track
Miss your sales targets the first-half of the year? Follow these B2B marketing tips to get sales back on track and finish the year off strong.read more
Rebound from first-half sales losses. Follow this 3-step B2B marketing plan to quickly improve lead generation and convert prospects into sales.read more