HAS26698 CREATIVE BRIEF

As a potential customer, I want to know about the 4th of July limited-time sale at Home Appliance Sales & Services because as a cost-conscious consumer I value the extreme savings of this promotion, with nearly half-off the cost of popular brands normally outside my price point.

The Challenge

Home Appliance Sales & Service, a Home Appliance (B2C) retailer located in Brunswick and Lodi, Ohio, needs to get ahead of competition and combat industry trend of declining foot traffic in-store during one of the biggest sales seasons—4th of July timeframe (June 20-July 4th).

The Solution

Engage in a digital reach promotion on Facebook to drive early awareness of their sale to a price-motivated audience, supporting the pre-purchase-research consumer behavior with a third-party landing page that allows the consumer to learn more about what appliances will be available.

About this Audience

Home owners in Lodi, Ohio with a need for new or replacement major Home Appliances

Facebook Attributes: Lodi, Ohio +25mi (Include Demographics > Home > Home Ownership)

Age 25-65+ (median age 38)

$36,775

Estimated Median Household Income in Lodi, Ohio (2015)

$84,443

Estimated Median House/Condo Value in Lodi, Ohio (2015)

96%

Percentage of Lodi residents that are Caucasian, English-speaking

$36,775

Estimated Median Household Income in Lodi, Ohio (2015)

$84,443

Estimated Median House/Condo Value in Lodi, Ohio (2015)

96%

Percentage of Lodi residents that are Caucasian, English-speaking

Mobile Site Boosted Sales By 50%

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Mobile Refresh

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Rebuilt From the Inside Out

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Extensive Demographic Studies

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Mobile Sales 80%
Website Traffic 50%
Conversion Rate 75%
Email Subscribers 60%

The Results Were Amazing

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Live Project