HAS26698 CREATIVE BRIEF
As a potential customer, I want to know about the 4th of July limited-time sale at Home Appliance Sales & Services because as a cost-conscious consumer I value the extreme savings of this promotion, with nearly half-off the cost of popular brands normally outside my price point.

The Challenge

Home Appliance Sales & Service, a Home Appliance (B2C) retailer located in Brunswick and Lodi, Ohio, needs to get ahead of competition and combat industry trend of declining foot traffic in-store during one of the biggest sales seasons—4th of July timeframe (June 20-July 4th).

The Solution

Engage in a digital reach promotion on Facebook to drive early awareness of their sale to a price-motivated audience, supporting the pre-purchase-research consumer behavior with a third-party landing page that allows the consumer to learn more about what appliances will be available.

About this Audience
Home owners in Lodi, Ohio with a need for new or replacement major Home Appliances
Facebook Attributes: Lodi, Ohio +25mi (Include Demographics > Home > Home Ownership)
Age 25-65+ (median age 38)
$36,775
Estimated Median Household Income in Lodi, Ohio (2015)
$84,443
Estimated Median House/Condo Value in Lodi, Ohio (2015)
96%
Percentage of Lodi residents that are Caucasian, English-speaking
$36,775
Estimated Median Household Income in Lodi, Ohio (2015)
$84,443
Estimated Median House/Condo Value in Lodi, Ohio (2015)
96%
Percentage of Lodi residents that are Caucasian, English-speaking

Mobile Site Boosted Sales By 50%

Mobile Refresh

The Challenge Vivamus ipsum velit, ullamcorper quis nibh non, molestie tempus sapien. Mauris ultrices, felis ut eleifend auctor

Rebuilt From the Inside Out

The Challenge Vivamus ipsum velit, ullamcorper quis nibh non, molestie tempus sapien. Mauris ultrices, felis ut eleifend auctor

Extensive Demographic Studies

The Challenge Vivamus ipsum velit, ullamcorper quis nibh non, molestie tempus sapien. Mauris ultrices, felis ut eleifend auctor
  • Mobile Sales 80% 80%
  • Website Traffic 50% 50%
  • Conversion Rate 75% 75%
  • Email Subscribers 60% 60%

The Results Were Amazing

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Live Project

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