The Challenge
Home Appliance Sales & Service, a Home Appliance (B2C) retailer located in Brunswick and Lodi, Ohio, needs to get ahead of competition and combat industry trend of declining foot traffic in-store during one of the biggest sales seasons—4th of July timeframe (June 20-July 4th).
The Solution
Engage in a digital reach promotion on Facebook to drive early awareness of their sale to a price-motivated audience, supporting the pre-purchase-research consumer behavior with a third-party landing page that allows the consumer to learn more about what appliances will be available.
Home owners in Lodi, Ohio with a need for new or replacement major Home Appliances
Facebook Attributes: Lodi, Ohio +25mi (Include Demographics > Home > Home Ownership)
Age 25-65+ (median age 38)
$36,775
Estimated Median Household Income in Lodi, Ohio (2015)
$84,443
Estimated Median House/Condo Value in Lodi, Ohio (2015)
96%
Percentage of Lodi residents that are Caucasian, English-speaking
$36,775
Estimated Median Household Income in Lodi, Ohio (2015)
$84,443
Estimated Median House/Condo Value in Lodi, Ohio (2015)
96%
Percentage of Lodi residents that are Caucasian, English-speaking
Mobile Site Boosted Sales By 50%
Mobile Refresh
Rebuilt From the Inside Out
Extensive Demographic Studies
- Mobile Sales 80%
- Website Traffic 50%
- Conversion Rate 75%
- Email Subscribers 60%
The Results Were Amazing
Vivamus ipsum velit, ullamcorper quis nibh non, molestie tempus sapien. Mauris ultrices, felis ut eleifend auctor, leo felis vehicula quam, ut accumsan augue nunc at nisl. Vivamus ipsum velit, ullamcorper quis nibh non, molestie tempus sapien. Mauris ultrices, felis ut eleifend auctor, leo felis vehicula quam, ut accumsan augue nunc at nisl.Related Case Studies
