Home Appliance Sales & Service, a Home Appliance (B2C) retailer located in Brunswick and Lodi, Ohio, needs to get ahead of competition and combat industry trend of declining foot traffic in-store during one of the biggest sales seasons—4th of July timeframe (June 20-July 4th).
Engage in a digital reach promotion on Facebook to drive early awareness of their sale to a price-motivated audience, supporting the pre-purchase-research consumer behavior with a third-party landing page that allows the consumer to learn more about what appliances will be available.
Facebook Attributes: Lodi, Ohio +25mi (Include Demographics > Home > Home Ownership)
Age 25-65+ (median age 38)
Mobile Site Boosted Sales By 50%
Rebuilt From the Inside Out
Extensive Demographic Studies
- Mobile Sales 80% 80%
- Website Traffic 50% 50%
- Conversion Rate 75% 75%
- Email Subscribers 60% 60%