Go-To-Market Social Strategy for New Airheads White Mystery Freezer Bars
Case Study: Engaging Consumers in Familiar Online Spaces to Build Awareness and Advocacy
people reached
combined sweepstakes entries, clicks, video views, likes and comments
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The Challenge
Generate Awareness
THE LOW DOWN
Licensed product wasn’t affiliated with the popular candy and had zero social presence
Increase Website Traffic
THE LOW DOWN
Low online visibility due to limited
paid search and SEO
Gain Advocates
THE LOW DOWN
Low ranking in search results hindered online research and in-store consideration
The Solution
Launched and promoted the new Airheads Freezer Bars Facebook page to build a social community
Created and boosted sweepstakes related posts to drive awareness, engagement and trial
Responded to comments, increasing engagement, loyalty and advocacy
Download a PDF of Our Case Study:
Engaging Consumers in Familiar Online Spaces to Build Awareness and Advocacy
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