Go-To-Market Social Strategy for New Airheads White Mystery Freezer Bars

Case Study: Engaging Consumers in Familiar Online Spaces to Build Awareness and Advocacy

people reached

combined sweepstakes entries, clicks, video views, likes and comments

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The Challenge

Generate Awareness

THE LOW DOWN

Licensed product wasn’t affiliated with the popular candy and had zero social presence

Increase Website Traffic

THE LOW DOWN

Low online visibility due to limited
paid search and SEO

Gain Advocates

THE LOW DOWN

Low ranking in search results hindered online research and in-store consideration

The Solution

Launched and promoted the new Airheads Freezer Bars Facebook page to build a social community

Created and boosted sweepstakes related posts to drive awareness, engagement and trial

Responded to comments, increasing engagement, loyalty and advocacy

Download a PDF of Our Case Study:

Engaging Consumers in Familiar Online Spaces to Build Awareness and Advocacy

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