Trade Show Lead Calculator for the 2019 World of Concrete

Exhibiting at the 2019 World of Concrete is a great way to attract new customers. But is it really worth your time, money and effort? Find out now. Answer a few simple questions to see how many trade show leads you can expect to gain at WOC.




Estimate Trade Show Leads

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Your 2019 World of Concrete Marketing Forecast

Estimated Leads


Booth Visits

Qualified Leads


Want to Increase Your Trade Show Leads?

Add These Tactics to Your Trade Show Marketing Strategy.





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Justin Boots Event Plan

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Check out the plan AMG designed to leverage an extensive events calendar and sponsorship presence for Justin Boots based on their forecast.

  • Reclaim lost market share to competitive rivals
  • Capitalize on Current Investments
  • Convert External Influence to Purchase
  • Drive Increased Traction
Download Case Study

How Your Forecast Was Estimated

Booth Size

A good rule of thumb is to have 50 square feet of trade show booth space per sales person. While the numbers don’t need to be exact, it’s important to give your sales team some elbow room. If your staff feels crowded in the booth, it makes it hard for them to talk to prospects that are interested in doing business with you.


It’s important to have enough staff on hand. To turn a greeting into a lead, your booth staff must have time to properly engage with each potential customer when they stop by your booth.

Free Giveaways

Prospects that are genuinely interested in your company stop by your booth to learn about your products, services and solutions. They’re not interested in freebies like pens, rulers and tote bags. When you re-invest money for giveaways into marketing, you’ll get more bang for your budget.


Trade show booths with demos or interactive elements give your sales team the opportunity to engage many people at one time. They also create excitement that draws crowds to your booth so see what’s happening.

Simple Ways to Improve B2B Lead Generation at Your Next Trade Show


Don’t leave your trade show booth attendance up to chance. Make your booth a destination by setting up an online scheduler. Appointments make it easier for trade show attendees to fit everything into their busy day. Plus, it ensures your booth staff gives interested prospects the proper attention.


Unless you tell them, prospects won’t know you’re attending World of Concrete. So send a simple text email everyone on your email marketing list. Include the event information, your booth number and a link to your online scheduler. Don’t have a list? You may be able to purchase one with registered WOC attendees.


Just like your email list, owned social media properties are a great way to communicate with followers and prospects. Take a few minutes to craft posts about the show, your booth location and teasers about activities at your booth. Also, include a link to your online scheduler.


Get your brand in front of attendees by setting up a Google Ads campaign two weeks prior to World of Concrete. That’s when trade show search is the highest and the website gets the most traffic. When you create ads, include your booth number and location. Then, send the clicks to the trade show landing page on your website.

These are just a few simple digital marketing tricks. To maximize B2B lead generation at World of Concrete, it’s best to have an integrated trade show marketing strategy. To learn more, contact us.

Get to Know Us

AMG is a pipeline marketing agency. We empower multi-channel companies to quickly convert high-value leads into customers. Your brand, audience and industry expertise are used to develop a personalized lead conversion plan. This full-funnel marketing approach rapidly drives prospects through the sales pipeline to final purchase by demonstrating the value of doing business with your company.

Work With Us

Our client retention rate speaks for itself. From the first time we meet, we work hard to earn your trust. Our goal is to build a relationship backed by many success stories. Contact us to get started.

We are not affiliated, associated, authorized, endorsed by, or in any way officially connected with the World of Concrete trade show, or any of its subsidiaries or its affiliates. The official World of Concrete website can be found at

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